Good keyword density is indicated by the number of times the selected keyword appears in a single web page. Keep in mind, keywords shouldn’t be over used throughout the page, but should be used just sufficiently enough to appear at important places.

If you repeat your keywords every other word on every line, then your site will probably be rejected as an artificial site or spam site by the search engines

Keyword density is measured by the percentage of the total word content on a given web page.

Suppose you have 100 words on your page (not including HMTL code used for writing the web page, the unseen part), and you use a certain keyword six times in the content. The keyword density on that page is figured by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 6 divided by 100 = .06. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.06 x 100 = 6%

The accepted industry standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, this rule applies to every page on your site. This rule also applies to all of the keywords related to a different product or service. The keyword density should always remain between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

One tool SEO types use frequent is a plugin extension for FireFox called SEO quake. This toolbar allows you to simply click a button to instantly measure keywords density of a page. Enjoy!

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

Search engines are the muscle behind the Internet. They are the single largest driving force in bring you and your business traffic. So it is very import to know how these search engines actually work and how they present information to the customer initiating each search.

When it is boiled down to it there are basically two types of search engines. The first is search by robots called crawlers or spiders.

Search Engines like Google use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. With the help of a ‘spider’ an automated program run by the search engine system. The spider visits a website, read the content on each page, the site’s Meta tags and also follow any of the links that the site connects to. The spider then returns all that information back to a central depository of clearing house of data, where the data it is then indexed. It will visit each link you have on your website and index each of those sites as well. Some spiders will only index up to a certain number of pages on your site, so don’t jump the gun and create a site with 500 pages!

That spider will then periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. The more frequent the information is updated the more likely the spider will return to search again.

A spider acts kind of like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and this process may index up to a million pages a day. So don’t copy content.

Example:  Excite, Lycos, AltaVista and Google.

When you search on Google looking for it to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. This is were people are purposely trying to add in more specific keywords in the attempt to trick the search engine. The algorithms analyzes the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page and so on.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

The ides is to grab the attention of a window shopper at a tradition storefront and bring them in. Then to convert that interested customer into a sale. The same is true with a website storefront. This is done with an e-commerce system and the following:

By providing plenty of content and product description like the size, dimension, color along with comparisons of other similar products. Then allow the customer to choose a product(s), total a clear pricing on shipping and the cost of the actual product, complete the sale and then get an order number, and/or invoice confirmation via email. Plus being able to have your customer choose the correct shipping method.

Tell your customer if the item is in stock or delivered against order. Ideally, you should have an email contact or the ability for live help if the customer has a question. The most important thing to remember is to respond immediately! If you want to provide your own live chat and/or help desk services from your website, specialized software is available to assist.

Be sure all contact information or customer service numbers are large and clearly marked. This adds to a positive customer experience.

Provide an ‘about us’ section or a section about your company, services, FAQ’s, policies and so on. Including a privacy statements and customer satisfaction policies, are a helpful way to make the customer will feel better about shopping in your store.

Having testimonials and past customer quotes throughout the site let your prospective customer know that others have been happy with your services and will be more likely to purchase from you.

Provide an FAQ with information about your return-back policies, guarantees, shipping prices and insurance charges if any.

Offer a print catalog of your merchandise if the customer prefers to order one from your storefront and shop in the privacy of their homes.

Quickly remove products that are marked ‘sold’ or pages that say ‘under construction’ or ‘coming soon’.

Adding new content frequently, will help your returning customers not tire looking at the same information and products they saw three months ago.

Remove all references to dates tags unless it is automatically updated daily.

The advantages to owning and operating an online store are limitless. No more do you have worry about the bounds of a traditional storefront. Go ahead and dive in.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.