From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the Top SEO Tips.

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

One significant factor important for effective fargo search engine optimization is to include keywords and phrases within the content of your site. To ensure that you are targeting your market properly, you need to make sure that the phrases and keywords on your site are the keywords and phrases that your site is optimized for. The more keywords your site uses in its content, the greater the likelihood that online visitors will find your site when they search the search engines with those words. If you are consistent in using these techniques, then your overall search engine optimization will greatly increase, thereby boosting your page rank.

Another good idea is to develop a linking strategy as part of your site’s search engine optimization. Not only does linking provide free advertising for your site, but it also gives the impression that your website is imperative because of the affiliated links. For each link that you have linking back to you, that link is another chance for a potential customer to find you. The greater the number of inbound links pointing to your site, the higher your ranking will be in the search engines.

Another good strategy is to develop a content stratagem. People who search on search engines on the internet are looking for information. The better the information you provide for them and the more helpful it is, the greater the likelihood you will make the sale and make sure they come back to your site in the future. Writing articles is a very effective way to build up quality content for your site. When writing articles you plan to post on your site, try to make sure that you develop a clear way of arranging their content. You can easily do this by adding a new page to your site. This page will allow extra room for articles to be added as you write them, and it will also allow you to build up a great archive of articles that will hopefully draw online visitors in the future. Be sure to also include your archived articles in a directory that is close to the root web of your website so that the search engines will be able to catalog your articles.

Remember to always keep in mind that fargo search engine optimization methods are very important in developing the status of your website. With that knowledge, be sure to include high-quality, keyword rich content, and then link your site to and from a deliberate family of other websites. Doing these things will help to improve your site’s popularity and encourage increased business through your online business.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

Good keyword density is indicated by the number of times the selected keyword appears in a single web page. Keep in mind, keywords shouldn’t be over used throughout the page, but should be used just sufficiently enough to appear at important places.

If you repeat your keywords every other word on every line, then your site will probably be rejected as an artificial site or spam site by the search engines

Keyword density is measured by the percentage of the total word content on a given web page.

Suppose you have 100 words on your page (not including HMTL code used for writing the web page, the unseen part), and you use a certain keyword six times in the content. The keyword density on that page is figured by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 6 divided by 100 = .06. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.06 x 100 = 6%

The accepted industry standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, this rule applies to every page on your site. This rule also applies to all of the keywords related to a different product or service. The keyword density should always remain between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

One tool SEO types use frequent is a plugin extension for FireFox called SEO quake. This toolbar allows you to simply click a button to instantly measure keywords density of a page. Enjoy!

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.