From the obvious to the “Hey-I-never-thought-of-that-great-idea-before”, here are 10 of the top tips on how to optimize your website for its turbo-charge rocket ride up the search engine rankings.

Be bold. Use the <b> </b> tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site. Here is an example of deep linking, in this case to my personal happiness workbook.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation - something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar. See how the second navigation bar at the bottom of Last Minute Florida Villas is like a mini-site map?

There you have it: 10 of the Top SEO Tips.

There is a lot more to search engine optimization, and there are always more details when looking at an individual site. But these tips should help any website significantly improve its rankings.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

Search engine optimization or SEO Fargo is the hottest way to drive targeted traffic to your website. This allows you to maximize the benefits of a well optimized websites that will yield lots of earnings for you or your business. However, optimizing your site can cost you thousands of dollars extra if you are not careful with who your choose to help you.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several sources will really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article. By no means a complete list but will start you off in the right direction towards SEO.

Link exchanges

The first cheap SEO method that can get you best results is through link exchanges or linking to and from other similar niche websites. Depending on the websites that you would like to exchange links with, this can be completely free. Contact the author or owner of the website you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.

Write keyword rich articles

Writing articles that are truly informative and keyword rich is one the best ways to make your Fargo Internet business more visible. Either you can write your own articles or get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. DO NOT just stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.

Quality Domain Name

What better will make your target visitors remember your website but with a very easy to remember domain name. Something short and simple will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

Make your site easy to navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website and increase the searchability of your site.

Low cost Fargo SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

Please don’t just focus on your home page, keywords and titles.

The first step of selling your product or service is to have what they are looking for or convince the customer they need what you are selling. Of course, SEO (search engine optimization is the first step. But SEO can’t keep your visitor to stick around your site or make them buy anything. It is always necessary to think of ways to retain your visitor and convert them into a customer. Motivate them to buy a product by offering clear and unambiguous information. If you have to sell more than one product of service, provide all of the necessary information about this in one location or with easy to follow links. Allowing for easy navigation to information or other products will ensure better retention.

Find ways to understand your target customer

The best first step in website design and SEO is to define your customer or target customer from the very beginning. If you design a website and think will attract clients, but you don’t really know who your customers or clients are or what they want to buy, it is unlikely you will make much money. Website businesses are an extension or replacement for a standard storefront brick and mortar business. One step would be to send an email to your existing clients and ask them to complete a short survey or even while they are browsing on your website. Ask them about their choices in products of services. Why do they like your products and what features do they recommend to others? Do you offer discount prices or offer coupons through your store? Are your prices lower than your competition? How does your shipping price compare? Do you have better customer service? Are your product descriptions better and contain more information? Do you offer a return policy or guarantees? Get to know your customer by check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they check out. Contact is crucial.

Give enough contact information

While selling online from your website, your customer can buy your products 24 hrs a day 7 days a week. Not to mention they might be thousands of miles away. Always provide adequate contact information, preferably on every page of your website like on the header, complete with mailing address, telephone number and an email address that reaches you if ever they shall need to. People may need to contact you about sales, general information or technical problems on your site. Make sure to have all emails or contact forms forward to your most frequently used inbox. To make things easy for customer to buy online provide enough options like credit card, PayPal or other online payment service.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

Good keyword density is indicated by the number of times the selected keyword appears in a single web page. Keep in mind, keywords shouldn’t be over used throughout the page, but should be used just sufficiently enough to appear at important places.

If you repeat your keywords every other word on every line, then your site will probably be rejected as an artificial site or spam site by the search engines

Keyword density is measured by the percentage of the total word content on a given web page.

Suppose you have 100 words on your page (not including HMTL code used for writing the web page, the unseen part), and you use a certain keyword six times in the content. The keyword density on that page is figured by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 6 divided by 100 = .06. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.06 x 100 = 6%

The accepted industry standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, this rule applies to every page on your site. This rule also applies to all of the keywords related to a different product or service. The keyword density should always remain between 3% and 5%.

Simple steps to check the density:

Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

One tool SEO types use frequent is a plugin extension for FireFox called SEO quake. This toolbar allows you to simply click a button to instantly measure keywords density of a page. Enjoy!

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.

Search engines are the muscle behind the Internet. They are the single largest driving force in bring you and your business traffic. So it is very import to know how these search engines actually work and how they present information to the customer initiating each search.

When it is boiled down to it there are basically two types of search engines. The first is search by robots called crawlers or spiders.

Search Engines like Google use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. With the help of a ‘spider’ an automated program run by the search engine system. The spider visits a website, read the content on each page, the site’s Meta tags and also follow any of the links that the site connects to. The spider then returns all that information back to a central depository of clearing house of data, where the data it is then indexed. It will visit each link you have on your website and index each of those sites as well. Some spiders will only index up to a certain number of pages on your site, so don’t jump the gun and create a site with 500 pages!

That spider will then periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine. The more frequent the information is updated the more likely the spider will return to search again.

A spider acts kind of like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and this process may index up to a million pages a day. So don’t copy content.

Example:  Excite, Lycos, AltaVista and Google.

When you search on Google looking for it to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indices.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. This is were people are purposely trying to add in more specific keywords in the attempt to trick the search engine. The algorithms analyzes the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page and so on.

SEO Fargo is here to help in any way possible. Please scour our site for more free and useful information. If you are interested in our consulting services please visit our contact page.